"Aspire, Perspire & Avoid to Expire in Business"
~ by Abhijit Bam
In Abhijit's journey till date as an entrepreneur he believes that
every entrepreneur goes through 3 stages in business in the
order given below:
• The Aspire Phase – This is the startup mode and you operate with the confidence
that nothing can go wrong in business. This is like when you get married and are on
your honeymoon. Everything is hunky dory. You know you have the perfect spouse
and want to stay married to your spouse over your next nine lives.
• The Perspire Phase – The initial years in business where you have to sweat it out
and do the hard work and make things happen in your business. This is like the
initial years of your marriage where you got to make things work in the relationship
with your spouse. You can’t just keep complaining that your spouse isn’t
compatible with you and you have to take the ownership to make the relationship
• Not Expired Phase – The growth years for your business where you have survived
“expiring” in business and can see the promised land of success. This is like
assuming you have not divorced in your marriage and as a couple you are looking
to build your dream life.
In all these 3 stages the entrepreneur has a very different mindset and what he needs
to do in each stage in also very different. This book covers the top 10 things to do in
each of the 3 stages.
This book is meant for micro, small, and midsize organization owners. You could either
be thinking of starting a first time business, a new business or could be in any of the 3
stages of a typical business lifecycle mentioned above in your current business and
this book could still help you with a few tips. I would be thrilled if at the end of reading
this book you could have either of these thoughts:
• I want to improve my business by practically applying some of the things that I have
• I will use this as a ready reckoner when I start a new venture.
• Even though I am not a huge organization I can work strategically and apply
things in my business just like large corporations do.
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